Loving the RWC it just keeps on delivering for me. Not so all RWC advertising related though. With some exceptions RWC advertising is dreary, dreary and just a bit dull… Telecom could have done much worse than go with the “Abstain for the game” campaign. Imagine Telecom having the most exciting ad!!
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by Phil Bilbrough
The UNITEC stories mostly work for me. The trainee photographer, the nurse and the architect all beginning their careers at UNITEC and (at least I believe) to go on. I don’t know how successful these ads are, but for me they mostly resonate. They are stories of hope, determination and persistence. Yet it isn’t those attributes that resonate with me, its the people and their teachers. Their situations feel real, their challenges likely, and their goals genuine – and there it is. Its a lovely truth.
by Phil Bilbrough
It IS fantastic. Its a campaign that just keeps on giving – how fantastic is that? A campaign that will be remembered for all time.
By Phil Bilbrough
Five guys each beyond forty, with kids to prove it, meet to drink beer, eat pizza and talk football. That was the good part. But this cursed pizzeria has a beer/pizza/movie ticket deal. Buy beer and pizza and get a movie ticket. Why not? We were half we there. We all cruised, as only 40+ fatigued men can cruise to the local theatre and found Harry Potter or Transformers 3D and we went with Transformers: Dark side of the moon. Read more »
by Phil Bilbrough
Love a good bit of social. I love that feeling of being able to reach out and a grab it, only for it disappear. Kind of like a mirage but one that is just at the end of your arm, one that keeps on reappearing. Its a mirage of easy money, easy influence, or of a bigger audience. Its an excitement puff. An illusion that a new big thing might be your new big thing.
By Phil Bilbrough
I don’t usually defend bureaucrats. Yet every day I feel for more and more of them. Many will have an uncertain job future. Many are perceived badly. I have heard many stories of public service bureaucrat’s do-nothing tangles, yet one part of me feels for these people. Its because they work in a vice. Read more »
By Phil Bilbrough
Some ads need to be recognised for their above and beyondness. This list probably give you an insight into me more than anything. I would love to see and hear your best ad list. While I’m waiting for that here is my best ads for 2010 and their categories are… Read more »
Horizontal or vertical? Where should an agency go?
By Phil Bilbrough
Which way should an advertising agency go? Up, down, across or eek out a living in the middle? I’m picking that it will go vertical – not up but down. I’m not talking about revenue or profit (maybe I am) I’m talking about the direction in which agencies will acquire other businesses in order to survive. Read more »
By Phil Bilbrough
Read on to find out how to monetorize your social network. If you are thinking, “Sell advertising”, “Sell customer data”, “Ask for donations”, “Charge for registration”, “Charge marketers to understand how they can use your social media network”…No no no…You are wrong. The way to make money is to sell puffles.
By Phil Bilbrough
And in the green corner, Greenpeace an international kickass environment group ready for all comers. In the blue corner Fonterra an international (New Zealand-based) kickass dairy company, and they are in the ring over climate change.
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