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1 comment:

  1. regan, 26. March 2009, 17:01

    I think the big question is whether this GO campaign will be as successful as MasterCard’s campaign over the last 5 years or so. MasterCard hit on a winner and put clear water between themselves and Visa, and Visa’s last effort was appalling, forgettable, and badly executed. This is their big shot at catching up with MasterCard, and if other markets adapt it locally as well as Visa NZ, then I’d wager they have a fighting chance, not least as MasterCard’s tried and true format is getting a bit tired…

     

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