Archive for April, 2009

Phil Bilbrough: Oh Oh Viral Video….

Oh Oh Viral Video

By Phil Bilbrough
Advertising.Scoop.co.nz

I love these. There is nothing on this Earth that flaps my flippers more than viral videos. That is until a client says, “Lets do a Viral Video!”

Am I scared of doing a viral video? I’m not scared, but it does make me twitch a bit. A client wanting to do a viral video is kinda like floating the idea of your family holidaying with your friend’s family. The idea is euphoric, the execution is terrible, the relationships are doomed. This is viral video. Read more »

Phil Bilbrough: Behavioural Targeting and Cool Discovery

Behavioural Targeting and Cool Discovery

By Phil Bilbrough
Advertising.Scoop.co.nz

You’re at work, and as you do, you might take a 2 – 20 minute break to browse the net and catchup with who Amy Winehouse threw her handbag at, the latest Dancing with the Stars drop-out or hook-up rumour, a league/rugby player’s drink and fight/glass throw/drink and drive/drink and sexual allegation. Read more »

Saatchi & Saatchi Nz Wins Big At Admedia & Axis

Press Release – Saatchi and Saatchi

The award season kicked off in style for Saatchi & Saatchi’s New Zealand offices with the announcement of the 2009 Fairfax AdMedia winners, closely followed by the CAANZ AXIS award show.
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“Hidden Vodka Bottle” Reveals Print’s Innovation

Press Release – Pride In Print

A unique method of inviting customers to celebratory drinks has been devised by a Wellington brand agency — hiding a miniature vodka bottle in a book. Totem Communications created an intriguing two-tiered “detective story” invite, which commenced when …
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Sex Shop Ad Highly Offensive to Families

Press Release – Family First

Family First NZ is slamming a Wellington sex shop advertisement as highly offensive and tacky and is perfect evidence of the need to have a pre-vetting procedure on public billboards.
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Phil Bilbrough: Your world or their world?

Your world or their world?

By Phil Bilbrough

How many marketers unknowingly market to themselves? Do you really understand your audience’s world? An online marketer’s hi-tech world might not be that of their audience. Read more »