Yummy mummies and milky daddies

By Phil Bilbrough
Advertising.Scoop.co.nz

How do you advertise on social networking sites? It is a struggle. You are a thirsty stranded marketer and over the desert horizon a shimmer, an oasis, of a vast network appears to quench your parched sand-dried throat. Between you and that cool cool feeling of success, are dunes of client concern, the “What is this again?”, the “How do I do it?”, the “You have to guarantee it will work”, and the “I don’t want to risk my brand” are all steep slippery sand slides that keep that social network mirage out of reach. Read more »

Tease me XT

By Phil Bilbrough
Advertising.Scoop.co.nz

Telecom’s introduction of their new mobile broadband network, “XT” has caused some very welcome ripples in this pond of recession.

Richard Hammond of Top Gear fronts this campaign. The concept is that Hammond test drives things, from cars to boats to aircraft, (you sail a boat and pilot a plane) and now he is going to put XT through its paces. Will he independently evaluate XT? No no don’t be silly – he has sold out. Read more »