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4 comments:

  1. regan, 14. May 2009, 0:08

    1. I agree completely! And completely disagree with Bill Ralston! I think it speaks volumes that Telecom came out guns-a-blazing against Vodafone’s legal action, insinuating that Vodafone was incompetent, or anti-competitive, or both. Then it transpires Telecom are the ones who hadn’t installed their network properly! What a surprise! Who knows what communication went back and forth prior to it going public. I certainly don’t.

    2. I think the link between Hammond’s pedigree of test-driving cars and using a phone (even a 3G enabled one) is tenuous. And now that the much vaunted test has been delayed, it’s bordering on irrelevant. Having said that, Hamond fronted a campaign for a cut price supermarket in the UK last year, so if there’s one thing he can do quickly it’s whip out his phone and negotiate an endorsement contract.

    3. When I went on the teaser site, I saw that I could enter a competition to win a phone or something. I duly entered my details, then found that I was unable to submit my entry without agreeing that Telecom could contact me for marketing purposes. We all know that this is what companies WANT consumers to do, but they don’t usually enforce it! It just comes across as arrogant if you do! So while Telecom is spending all this money trying to reposition itself as a leading edge mobile operator with the customer’s best interests at heart, it turns out that it’s just the same old Telecom.

    Tout ca change…

     
  2. regan, 14. May 2009, 20:51

    It was for Morrisons. Here are a couple of links:

    http://www.youtube.com/watch?v=HE5nCDv5GC4

    http://www.youtube.com/watch?v=T2DbXZIO2gY&feature=related

    And you’re right, Telecom did have to hammer out their own territory, but like you I wonder what the value is if this new equity is assigned to XT rather than the parent brand. I voluntarily signed up for the 2degrees newsletter today so it will be interesting to see how it all pans out…

     
  3. regan, 22. May 2009, 15:51

    Can anyone explain the connection of the Auckland Town Hall project to the XT campaign? I stumbled across ‘Auckland Town Hall’ this week as one of the most viewed YouTube videos (presumably in NZ), and about three quarters of the way through I heard the dulcet tones of Telecom’s Scotsman in Chief. There was no attempt in YouTube or anywhere else (as far as I have observed) to connect the project to XT. Was it just a PR idea that was kicking around looking for a cash cow? Or was it supposed to coincide with the actual launch and couldn’t be moved? It’s none of my business but I would be keen to know!

    Regan, Looks like a launch event, from XT’s Facebook page: http://www.facebook.com/pages/Telecoms-XT-Mobile-Network/87315588215#/photo.php?pid=1802186&id=87315588215

     
  4. Warren, 10. June 2009, 18:12

    What is Telecom advertising that hasn’t already been done. Yes they have better marine coverage but there campaigns have no point of difference apart from using some celebs… Money well spent???

     

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