Where’s the easy money gone?

By St John Craner
Advertising.Scoop.co.nz

We’re now witnessing the lowest form of marketing intelligence: sales (check out Lambton Quay – if you can get past the For Lease signs). It’s a bit like the sales rep that can only make his monthly sales target by dropping his price. What they’ve both forgotten is that they’re selling a price point, not the value of their product or service. They’re also setting an expectation… Read more »

Online cars, chocolate bars, and a city’s ripped backsides

By Phil Bilbrough
Advertising.Scoop.co.nz

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What are cars doing online? I mean you can’t take them for a drive. You can’t get inside, smell the new car smell, push the new buttons, rev the gauge into red, you can’t hold the wheel and rub your shoulder blades and buttocks against the new seat. You can’t open the ash tray and glide it shut, and you can’t slam the car door and hear that thump of quality. Read more »

Twit twit twitter!

By Phil Bilbrough
Advertising.Scoop.co.nz

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I signed-up for Twitter in April 2006, whendidyoujointwitter.com,  probably one of the first 5 milllion, yet did nothing with it for 3 years. My registration did give me the cred to say,  “Yeah Twitter. I’m all over it.”

And I’m all over MySpace and YouTube and Facebook and LinkedIn and TribeHQ. Read more »