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2 comments:

  1. stjohn, 18. August 2009, 11:03

    It’s not about giving things away for “free” – you are absolutely right that that isn’t a viable buisiness strategy. What is about about identifying and rewarding your most valuable customers for their loyalty and custom which ensures they keep coming back and buying more from you. If you don’t recognise the value of your customers in some way, someone else will. Everyone likes to be recognised for their worth.

     
  2. stjohn, 21. August 2009, 8:32

    Hello Nigel.

    All good points. I think the point I was trying to make, holistically, is that many companies are not helping themselves. A PA system is a good start but perhaps on time, fully functioning warm trains would be better.

    If you asked your customers what they wanted perhaps you could prioritise and better meet their needs and current frustrations. Could you give them a timeline of when things would happen?

     

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