Archive for November, 2009

St John Craner: ANZ and Telecom – lipstick on the gorilla?

ANZ & Telecom: lipstick on the gorilla?

By St John Craner

Telecom new logoANZ new logo

So Telecom and ANZ have just spent the GDP of a small pacific nation on each of their new fancy logos or what we call in the trade – their brands. Would their shareholders feel these ‘re-brands’ add value or secure a return on investment? Will these visual changes pay handsome dividends? Wouldn’t they prefer the thousands of dollars it took a
over-paid, flash harry design agency to be spent on something more tangible? How about spending that money securing jobs (vs. laying them off) or how about improving their woeful customer banking or broadband services? Read more »