Archive for May, 2010

St John Craner: Why Marketing and their Agencies will always lose to Finance

Why marketing and their agencies will always lose to finance

By St John Craner

Marketers and their agencies need to stop defending spend and start creating value. Until they do they will always be seen as a cost, rather than an investment, and sent to procurement to be squeezed. So isn’t it time to stop complaining and start changing?

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