Archive for October, 2010

Phil Bilbrough: Puffle Worlds

Puffle Worlds

By Phil Bilbrough

Read on to find out how to monetorize your social network. If you are thinking, “Sell advertising”, “Sell customer data”, “Ask for donations”, “Charge for registration”, “Charge marketers to understand how they can use your social media network”…No no no…You are wrong.  The way to make money is to sell puffles.

Puffle

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Phil Bilbrough: the Greenpeace Fonterra rumble in the jungle

The Greenpeace Fonterra rumble in the jungle

By Phil Bilbrough

And in the green corner, Greenpeace an international kickass environment group ready for all comers. In the blue corner Fonterra an international (New Zealand-based) kickass dairy company, and they are in the ring over climate change.

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