A lovely truth
by Phil Bilbrough
The UNITEC stories mostly work for me. The trainee photographer, the nurse and the architect all beginning their careers at UNITEC and (at least I believe) to go on. I don’t know how successful these ads are, but for me they mostly resonate. They are stories of hope, determination and persistence. Yet it isn’t those attributes that resonate with me, its the people and their teachers. Their situations feel real, their challenges likely, and their goals genuine – and there it is. Its a lovely truth.