Archive for February, 2012

Phil Bilbrough: The easiest and hardest advertising campaigns

The easiest and hardest

By Phil Bilbrough

The easiest was my first. The hardest I’ve yet to do. I’m not talking about taking grief and a “hard” time getting the campaign out the door. All campaigns that I have development had wobbles, difficult clients, and dickhead creatives. I’m talking about being asked to tackle a problem through advertising that is tackled each year by many agencies in many countries for many years. That’s hard.

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