The easiest and hardest
By Phil Bilbrough
The easiest was my first. The hardest I’ve yet to do. I’m not talking about taking grief and a “hard” time getting the campaign out the door. All campaigns that I have development had wobbles, difficult clients, and dickhead creatives. I’m talking about being asked to tackle a problem through advertising that is tackled each year by many agencies in many countries for many years. That’s hard.