Archive for the 'Articles' Category

Phil Bilbrough: Twit twit twitter

Twit twit twitter!

By Phil Bilbrough
Advertising.Scoop.co.nz

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I signed-up for Twitter in April 2006, whendidyoujointwitter.com,  probably one of the first 5 milllion, yet did nothing with it for 3 years. My registration did give me the cred to say,  “Yeah Twitter. I’m all over it.”twitter

And I’m all over MySpace and YouTube and Facebook and LinkedIn and TribeHQ. Read more »

Phil Bilbrough: Yummy mummies and milky daddies

Yummy mummies and milky daddies

By Phil Bilbrough
Advertising.Scoop.co.nz

How do you advertise on social networking sites? It is a struggle. You are a thirsty stranded marketer and over the desert horizon a shimmer, an oasis, of a vast network appears to quench your parched sand-dried throat. Between you and that cool cool feeling of success, are dunes of client concern, the “What is this again?”, the “How do I do it?”, the “You have to guarantee it will work”, and the “I don’t want to risk my brand” are all steep slippery sand slides that keep that social network mirage out of reach. Read more »

Phil Bilbrough: Tease me XT

Tease me XT

By Phil Bilbrough
Advertising.Scoop.co.nz

Telecom’s introduction of their new mobile broadband network, “XT” has caused some very welcome ripples in this pond of recession.

Richard Hammond of Top Gear fronts this campaign. The concept is that Hammond test drives things, from cars to boats to aircraft, (you sail a boat and pilot a plane) and now he is going to put XT through its paces. Will he independently evaluate XT? No no don’t be silly – he has sold out. Read more »

Phil Bilbrough: Behavioural Targeting and Cool Discovery

Behavioural Targeting and Cool Discovery

By Phil Bilbrough
Advertising.Scoop.co.nz

You’re at work, and as you do, you might take a 2 – 20 minute break to browse the net and catchup with who Amy Winehouse threw her handbag at, the latest Dancing with the Stars drop-out or hook-up rumour, a league/rugby player’s drink and fight/glass throw/drink and drive/drink and sexual allegation. Read more »

Phil Bilbrough: Your world or their world?

Your world or their world?

By Phil Bilbrough

How many marketers unknowingly market to themselves? Do you really understand your audience’s world? An online marketer’s hi-tech world might not be that of their audience. Read more »

Ron Callari: The Audacity of SEO

Column – Ron Callari

Well now that we have survived a grueling 16 months of Primary Elections, its time to reflect on just how “optimized” our candidates really were. Was Search Engine Optimization (SEO) a major player in selecting the Democratic and Republican presumptive …
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