Archive for the 'Column' Category

Phil Bilbrough: Twit twit twitter

Twit twit twitter!

By Phil Bilbrough
Advertising.Scoop.co.nz

tpuzkg6h3v

I signed-up for Twitter in April 2006, whendidyoujointwitter.com,  probably one of the first 5 milllion, yet did nothing with it for 3 years. My registration did give me the cred to say,  “Yeah Twitter. I’m all over it.”twitter

And I’m all over MySpace and YouTube and Facebook and LinkedIn and TribeHQ. Read more »

Phil Bilbrough: Yummy mummies and milky daddies

Yummy mummies and milky daddies

By Phil Bilbrough
Advertising.Scoop.co.nz

How do you advertise on social networking sites? It is a struggle. You are a thirsty stranded marketer and over the desert horizon a shimmer, an oasis, of a vast network appears to quench your parched sand-dried throat. Between you and that cool cool feeling of success, are dunes of client concern, the “What is this again?”, the “How do I do it?”, the “You have to guarantee it will work”, and the “I don’t want to risk my brand” are all steep slippery sand slides that keep that social network mirage out of reach. Read more »

Phil Bilbrough: Tease me XT

Tease me XT

By Phil Bilbrough
Advertising.Scoop.co.nz

Telecom’s introduction of their new mobile broadband network, “XT” has caused some very welcome ripples in this pond of recession.

Richard Hammond of Top Gear fronts this campaign. The concept is that Hammond test drives things, from cars to boats to aircraft, (you sail a boat and pilot a plane) and now he is going to put XT through its paces. Will he independently evaluate XT? No no don’t be silly – he has sold out. Read more »

Phil Bilbrough: Oh Oh Viral Video….

Oh Oh Viral Video

By Phil Bilbrough
Advertising.Scoop.co.nz

I love these. There is nothing on this Earth that flaps my flippers more than viral videos. That is until a client says, “Lets do a Viral Video!”

Am I scared of doing a viral video? I’m not scared, but it does make me twitch a bit. A client wanting to do a viral video is kinda like floating the idea of your family holidaying with your friend’s family. The idea is euphoric, the execution is terrible, the relationships are doomed. This is viral video. Read more »

Phil Bilbrough: Behavioural Targeting and Cool Discovery

Behavioural Targeting and Cool Discovery

By Phil Bilbrough
Advertising.Scoop.co.nz

You’re at work, and as you do, you might take a 2 – 20 minute break to browse the net and catchup with who Amy Winehouse threw her handbag at, the latest Dancing with the Stars drop-out or hook-up rumour, a league/rugby player’s drink and fight/glass throw/drink and drive/drink and sexual allegation. Read more »

Phil Bilbrough: Your world or their world?

Your world or their world?

By Phil Bilbrough

How many marketers unknowingly market to themselves? Do you really understand your audience’s world? An online marketer’s hi-tech world might not be that of their audience. Read more »

Welcome to Advertising.Scoop

Column – Phil Bilbrough

“Time that Scoop had an Advertising channel and by Job you’re the man for it”, heartily bellowed Alastair Thompson. We then celebrated the conception of thus blog by clanking our beer tankards, chewing our tobacco, getting slapped by several women, doing a jig and singing songs of oceans that we had never sailed or would never have the balls to do so.

Welcome to Advertising.Scoop

Phil Bilbrough on Advertising
Advertising.scoop.co.nz

It didn’t happen like that. If he bellowed he would have spilt his beer. When I informed my not-so-old online industry friend of my demise from the advertising industry, he filled his mouth with more beer and said something like, “Wood you oop ..Umm eert-zing loogg.. eh?” We were at the MAC’s Brewery. “Yeah cool.”, I replied. I had finished my mouthful.

Read more »

Phil Bilbrough: TVNZ’s World Of News Campaign

Column – Phil Bilbrough

While surfing one of my favourite news sites (that is after I’ve thoroughly read Scoop.co.nz), news.bbc.co.uk , to my surprise I see a TVNZ ( www.tvnz.co.nz ) advertisement.

Read more »

Phil Bilbrough: VISA’s Go Campaign On The Money

Column – Phil Bilbrough

Isn’t it great to see a new campaign? VISA’s GO campaign has made it to NZ with some added local flavour. It has been nzherald.co.nz, and on TV.

VISA GO Trademe Online Example - nzherald.co.nz

VISA GO Trademe Online Example - nzherald.co.nz


Read more »

« Previous Page