Archive for the 'Common Sense' Category

Phil Bilbrough: When rugby comes to town

Loving the RWC it just keeps on delivering for me. Not so all RWC advertising related though. With some exceptions RWC advertising is dreary, dreary and just a bit dull… Telecom could have done much worse than go with the “Abstain for the game” campaign. Imagine Telecom having the most exciting ad!!
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Phil Bilbrough: Getting old in 3D

Getting old in 3D

By Phil Bilbrough

Five guys each beyond forty, with kids to prove it, meet to drink beer, eat pizza and talk football. That was the good part. But this cursed pizzeria has a beer/pizza/movie ticket deal. Buy beer and pizza and get a movie ticket. Why not? We were half we there. We all cruised, as only 40+ fatigued men can cruise to the local theatre and found Harry Potter or Transformers 3D and we went with Transformers: Dark side of the moon. Read more »

St John Craner: Why Marketing and their Agencies will always lose to Finance

Why marketing and their agencies will always lose to finance

By St John Craner
Advertising.Scoop.co.nz

Marketers and their agencies need to stop defending spend and start creating value. Until they do they will always be seen as a cost, rather than an investment, and sent to procurement to be squeezed. So isn’t it time to stop complaining and start changing?

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Phil Bilbrough: Dreaming of a world of perfect brands.

Dreaming of a world of perfect brands.

By Phil Bilbrough

I’m enjoying Steven Spielberg’s and Tom Hank’s “Brand of Brothers” It came out 2001 in the States and still resonates over there or at least it does on the web. “Brand of Brothers” is an American’s dream of which values America should uphold, a kind of “Brand USA”. Read more »

Phil Bilbrough: Hubris and Nemesis

Hubris and Nemesis

By Phil Bilbrough

As a part time environmentalist I have begun to see a new side of social media – one that niggles and hurts me, yet like a sadomasochist it makes me love it more. Read more »

St John Craner: Marketing Champs and Chumps of 2009

Marketing Champs and Chumps of 2009

By St John Craner
Advertising.Scoop.co.nz

Here are my marketing chumps and champs for the year just gone. Supreme Chump: Telecom for best cosmetic makeover sold as organisational change, Supreme Champ: Air New Zealand for best marketing innovator without the use of big flash TV ad.

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