Archive for the 'Uncategorized' Category

Learning to “Drive social”

I love the idea behind the latest road safety campaign, the “Drive Social“ campaign. Who is on the road with you? Who are the people that you share the road and who intrinsically trust you not to do anything stupid to harm them. Now that you know these people, can you respect their lives please? Read more »

Phil Bilbrough: A brand and its pals.

I had the pleasant unpleasant experience of car buying last month. I love driving and cars. But I have the family role of car maintenance, picking out rubbish from them and generally watching them degrade. Buying cars is usually exciting, a game of analysis, requirements establishment, research and negotiation. And I love cars – sorry I said that. But this time it was hell and the internet wasn’t helping.

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Phil Bilbrough: a lovely truth

A lovely truth

by  Phil Bilbrough

The UNITEC stories mostly work for me. The trainee photographer, the nurse and the architect all beginning their careers at UNITEC and (at least I believe) to go on.  I don’t know how successful these ads are, but for me they mostly resonate. They are stories of hope, determination and persistence.  Yet it isn’t those attributes that resonate with me, its the people and their teachers. Their situations feel real, their challenges likely, and their goals genuine – and there it is. Its a lovely truth.

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Phil Bilbrough: Getting old in 3D

Getting old in 3D

By Phil Bilbrough

Five guys each beyond forty, with kids to prove it, meet to drink beer, eat pizza and talk football. That was the good part. But this cursed pizzeria has a beer/pizza/movie ticket deal. Buy beer and pizza and get a movie ticket. Why not? We were half we there. We all cruised, as only 40+ fatigued men can cruise to the local theatre and found Harry Potter or Transformers 3D and we went with Transformers: Dark side of the moon. Read more »

Phil Bilbrough: Online cars, chocolate bars, and a city’s ripped backsides

Online cars, chocolate bars, and a city’s ripped backsides

By Phil Bilbrough
Advertising.Scoop.co.nz

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What are cars doing online? I mean you can’t take them for a drive. You can’t get inside, smell the new car smell, push the new buttons, rev the gauge into red, you can’t hold the wheel and rub your shoulder blades and buttocks against the new seat. You can’t open the ash tray and glide it shut, and you can’t slam the car door and hear that thump of quality. Read more »

Phil Bilbrough: Twit twit twitter

Twit twit twitter!

By Phil Bilbrough
Advertising.Scoop.co.nz

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I signed-up for Twitter in April 2006, whendidyoujointwitter.com,  probably one of the first 5 milllion, yet did nothing with it for 3 years. My registration did give me the cred to say,  “Yeah Twitter. I’m all over it.”twitter

And I’m all over MySpace and YouTube and Facebook and LinkedIn and TribeHQ. Read more »

Phil Bilbrough: Get out and play infront of your computer!

Get out and play infront of your computer!

By Phil Bilbrough
Advertising.Scoop.co.nz

Should Government agencies use social networks to communicate their key messages? Yes. Should they develop their own social network platforms? No – well maybe – I mean probably not.

Several weeks ago, I met a colleague, a friend, family over an expresso (in the Italian quarter), he was distressed. His distress was distressing. The Government was infringing his ability to do legitimate business. Read more »