Horizontal or vertical? Where should an agency go?
By Phil Bilbrough
Which way should an advertising agency go? Up, down, across or eek out a living in the middle? I’m picking that it will go vertical – not up but down. I’m not talking about revenue or profit (maybe I am) I’m talking about the direction in which agencies will acquire other businesses in order to survive. Read more »
By Phil Bilbrough
Read on to find out how to monetorize your social network. If you are thinking, “Sell advertising”, “Sell customer data”, “Ask for donations”, “Charge for registration”, “Charge marketers to understand how they can use your social media network”…No no no…You are wrong. The way to make money is to sell puffles.
By Phil Bilbrough
And in the green corner, Greenpeace an international kickass environment group ready for all comers. In the blue corner Fonterra an international (New Zealand-based) kickass dairy company, and they are in the ring over climate change.
By Phil Bilbrough
This is nothing like me. Be brave be bold…..great advice for someone else. Not that I’m not working on it. I’m right into positive thinking, affirmations and visualization all to shake my super risk averse curse. Whether its on a football field, at work or making a financial decision I’m cursed with the averse. Read more »
Love those BIG Ads
By Phil Bilbrough
I was in advertising and parts of me (liver, kidney) are still. Why did I get into advertising? Well I like BIG ads and when I was offered an ad job, I was unemployed. I still likeBIG ads. TV Ads were always more exciting than our TV and ads are the only thing to look at in a magazine. Those and the naked women. Read more »
By St John Craner
Advertising.Scoop.co.nz
Marketers and their agencies need to stop defending spend and start creating value. Until they do they will always be seen as a cost, rather than an investment, and sent to procurement to be squeezed. So isn’t it time to stop complaining and start changing?
Dreaming of a world of perfect brands.
By Phil Bilbrough
I’m enjoying Steven Spielberg’s and Tom Hank’s “Brand of Brothers” It came out 2001 in the States and still resonates over there or at least it does on the web. “Brand of Brothers” is an American’s dream of which values America should uphold, a kind of “Brand USA”. Read more »
Environmental organisations, Forest & Bird, Green peace, WWF and ECO, would like to invite you to the New Zealand premiere of “The End of the Line.” This is a powerful movie about the collapse of some European fish stocks. At the end of the movie there will be an opportunity to ask local marine expects about New Zealand fisheries. Read more »
I was born to… (or Phil’s first rap)
By Phil Bilbrough
I was born to breathe your air, drive loud, gel hair
I was born to use the road, shove bikes, pull the load. Read more »
Hubris and Nemesis
By Phil Bilbrough
As a part time environmentalist I have begun to see a new side of social media – one that niggles and hurts me, yet like a sadomasochist it makes me love it more. Read more »
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